Exclusive insights for VIP owners and Rockstar investors

By Dawn Johnson December 18, 2025
On paper, a home warranty sounds like a dream... “Low monthly cost.” “Covered repairs.” “Peace of mind.” What rental property owner wouldn’t want that? But in the real world — especially in long-term rental property management — home warranties often turn out to be one of the most expensive ‘cheap’ decisions an owner can make . Let’s pull back the curtain. The Sticker Price Is Just the Beginning Most home warranties cost anywhere from $600–$900 per year , plus a service call fee (often $75–$125 per visit). That alone surprises many owners. But the real cost doesn’t show up neatly on a receipt. It shows up in: Tenant frustration Delayed repairs Repeated service calls Higher turnover Lost rent Management inefficiency In other words… death by a thousand paper cuts. The Contractor Problem No One Talks About Home warranty companies don’t use your trusted local vendors. They use contractors willing to accept extremely low payouts — sometimes less than what a reputable company charges just to show up. That usually means: New or inexperienced technicians Overloaded schedules Minimal incentive to fix the issue correctly the first time Temporary or patchwork repairs Great contractors don’t need to accept bargain-basement pricing — and most won’t. The Customer Service Black Hole If you’ve ever called a home warranty company, you know the drill: 🎶 Hold music. ⏳ Long wait times. 🔁 Transferred again. Now imagine doing that multiple times , for multiple properties , while tenants wait. Most property management companies face a tough choice: Sit on hold for hours (time = money), or Bill the owner for the additional administrative time required to chase updates Either way — someone pays. And it’s usually the owner. Communication Breakdown (With Real Consequences) One of the most consistent problems with home warranty claims is poor communication : Tenant contact info not passed to the contractor Contractors not scheduling directly with residents Missed appointments “We tried to call” when no call was made No updates provided to management or ownership From the tenant’s perspective, it feels like no one cares . And perception matters. The Biggest Cost: Tenant Experience & Turnover Here’s the part most owners never see — but property managers do. When tenants are surveyed, home warranty service calls consistently receive the lowest satisfaction scores . Why that matters: The #1 reason tenants move within the same geographic area is poor maintenance experience — not rent increases. That includes: Slow repairs Repeated visits for the same issue Unprofessional contractors Feeling dismissed or inconvenienced A bad repair experience doesn’t just annoy tenants — it plants the seed to leave . Turnover Is Expensive (Very Expensive) One tenant moving out can easily cost: 1–2 months of lost rent Marketing & leasing costs Cleaning & turnover repairs Utility bills during vacancy Wear-and-tear accelerated by vacancy cycles Suddenly, that “affordable” home warranty has contributed to thousands of dollars in indirect losses . That’s the hidden cost. What Works Better Than a Home Warranty? A smarter strategy focuses on prevention, preparation, and professionalism . 1. Preventative Maintenance (The Unsexy Hero) A good property manager doesn’t wait for things to break. They: Change filters on schedule Flush HVAC drain lines Inspect water heaters Monitor roof and plumbing red flags Address small issues before they become emergencies This alone can add years of life to major systems. 2. Trusted, Local Vendors Local vendors care about: Their reputation Repeat business Doing the job right They communicate better, show up when scheduled, and stand behind their work. Tenants notice. 3. The “Rainy Day” Fund (Your Secret Weapon) Instead of paying hundreds each year to a warranty company, set aside 2–3 months of rent in a dedicated maintenance reserve. This fund: Covers unexpected repairs Softens the blow of vacancies Prepares you for larger ticket replacements Keeps you in control No approvals. No call centers. No delays. 4. Planning for Major Systems (Yes, There’s a Timeline) Here’s a realistic snapshot of common home systems: HVAC: 12–15 years (longer with maintenance) Water Heater: 8–12 years Roof (shingle): 15–20 years Appliances: 7–12 years Plumbing Fixtures: 10–20 years A knowledgeable property manager can review the age and condition of these systems and help you plan ahead , instead of reacting under pressure. The Bottom Line Home warranties promise peace of mind. But for rental properties, they often deliver: Slower repairs Poor tenant experience Higher turnover Hidden costs that quietly erode returns The best investment you can make isn’t a warranty. It’s good management . Ready for a Better Approach? At Back Stage Realty , we believe great property management isn’t about cutting corners — it’s about protecting your asset, your income, and your tenant relationships . We: Prioritize preventative maintenance Use reliable, local vendors Communicate clearly with tenants and owners Help you plan for future expenses Focus on long-term returns, not short-term fixes 📞 Call us at 850-729-0399 🌐 Learn more at www.RentwithBSR.com Let’s stop paying for problems — and start managing smarter.
By Appfolio Websites March 12, 2019
Few things are as important as your personal security. This goes beyond your front door, and effects every element of your life. Discover the key factors for ensuring a safe life for you and your family.
By Appfolio Websites March 12, 2019
You may think that all locks are the same, but they aren’t. And no one knows this better than professional burglars. That’s why making sure you choose only high quality locks to protect your personal items is of utmost importance. Having a blog on your website is a way to increase engagement with your website visitors. Once you get the hang of it, blogging can also be a productive break from your regular routine. Here are the top 4 reasons for having a blog on your website. There are, of course, many more reasons why blogging is great. We’re just saving those for an upcoming blog...

The State of the Rental Market: Comparing Late 2024 to Late 2025


As we compare the rental market from August 10th through November 10th of 2024 and 2025, several clear trends have emerged across Northwest Florida. While inventory levels have grown, average days on market have increased, and rental prices have shown mixed movement, the overarching theme is one of adjustment and rebalancing in a market that was once moving at record speed.


Overall Market Shift

Across the MLS as a whole, the average days on market (DOM) have risen from 86 days in 2024 to 105 days in 2025 — a notable increase that signals a cooling rental environment. More inventory means more choices for tenants, and that naturally extends the time it takes to lease each property.


Area-by-Area Breakdown

Navarre:
Navarre’s market shows a
15% increase in inventory, a 1.1% increase in rented prices, and 22% more days on market. This balance of higher rent prices and longer listing times suggests sustained demand, though renters are taking longer to make decisions.


Fort Walton Beach:
Here, we’ve seen a
15% rise in inventory, a 0.9% decrease in rented prices, and a 42% jump in days on market. The longer leasing times and softening prices indicate that competition among landlords is heating up.


Niceville:
Niceville experienced one of the more dramatic inventory changes, with a
41% increase, accompanied by a 2.6% decline in rented prices and a modest 5% increase in days on market. This may reflect renters’ sensitivity to price in a market with many desirable—but higher-cost—homes.


Destin:
In Destin, inventory surged
54%, while rented prices dipped 1.3% and days on market rose 47%. This large increase in available rentals has clearly shifted negotiating power toward renters, who have more options than they did a year ago.


Freeport:
Freeport’s data shows a
14% increase in inventory, a 0.9% decline in rented prices, and 22% more days on market. The trend here mirrors the broader regional pattern—moderate rent softening and longer leasing timelines as supply grows.


Crestview:
Crestview stands out with a
21% increase in inventory, a 2% decrease in rented prices, but surprisingly, a 1% decrease in average days on market. This stability in leasing time, despite more available homes, underscores the draw of affordability and space in this market.


What the Data Tells Us

The Crestview and Navarre data are particularly interesting. They suggest that renters are moving farther from coastal markets in search of more affordable housing options—a pattern that’s becoming more pronounced across the region.

The increase in inventory and days on market across most areas is directly connected: tenants have more choices, and landlords must now compete not just on price, but also on property condition, amenities, and presentation.

For owners, this data underscores the importance of realistic pricing and strategic property management. Even if a property is cash-flow positive on paper, two to three months of vacancy can quickly erase profits. Many military owners, in particular, already experience little to no cash flow due to higher mortgage costs and insurance increases.

If an owner can sell without bringing significant funds to the closing table, that option may be more favorable than carrying ongoing losses. However, for those who can sustain short-term negative cash flow, holding for another 1–3 years could yield long-term benefits in the form of appreciation and equity growth.


Final Thoughts

The current rental market is one of correction, not collapse. Supply is catching up to demand, and investors have an opportunity to reassess their strategies with clearer, more balanced data.

Every investor’s situation is unique, and the right move—whether to hold, rent, or sell—depends on individual goals, cash flow, and risk tolerance.


If you’d like to review your options or discuss how current trends might affect your property, I’d be happy to schedule a time to talk through your best path forward. Click Here to schedule a consultation.